How the Brand Esprit Dégustation.fr have divided their acquisition cost by 2 and their Click-to-buy cost by 6 by working with the Ultra-Specialised Agency Schwartz Consulting
CONTEXT
The prestigious Group William Grant & Sons France owns a Content-driven website EspritDegustation.fr that showcases their range of spirits and liquors: Vodkas, Rums, Whiskies and more… Tasting advice can be found as well as cocktail recipes. Readers can also choose to “click-to-buy” – the Key Performance Indicator (KPI) – and be re-directed to e-Retailers where they can buy the products directly.
William Grant & Sons France have required Schwartz Consulting, specialising in Native Ads for 7 years, to drive high volumes of traffic to Esprit-Degustation.fr, that would also convert into click-to-buy.
CHALLENGES & SOLUTIONS
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