528% More Leads with SmartBid 3.0: Cracking the Health Insurance Acquisition Code

Background

Schwartz Consulting is a London-based agency ultra-specialised in native advertising, with deep expertise in both lead generation and DTC/e-commerce performance campaigns. With over €50 million in native ad spend managed across Native Networks, Schwartz Consulting is recognised for designing scalable and profitable customer acquisition models for top-tier brands.

The agency partners with some of the most prominent advertisers in Europe, including flagship players in the French HealthIinsurance market, and emerging DTC leaders. What sets Schwartz Consulting apart is not just its operational excellence, but its ability to anticipate market shifts—having embraced MediaGo’s technology well before the competition.

MediaGo is a leading global intelligent advertising platform that completed a full-funnel upgrade of its deep learning models: SmartBid 3.0 was officially deployed and validated in live advertising environments. The impact is clearly reflected in performance data: CTR up 15%, average time to scale reduced by over 50%, and much more.

Solution

1. Native-First Approach Tailored to the User Journey

Schwartz Consulting placed native ads at the centre of the funnel. Thanks to their editorial style, native ads foster trust and curiosity—ideal for a product like insurance, where decision-making is cautious and informed. Content-rich landing pages and advertorials were used to explain benefits clearly and demystify complex offers.

2. Smart Media Buying with MediaGo’s SmartBid 3.0

Rather than relying on static allowlists or predefined segments, Schwartz Consulting implemented a fully dynamic, algorithm-driven strategy:

• Taking an autonomous strategy, Schwartz Consulting allowed MediaGo’s SmartBid 3.0 to test, learn, and scale across premium publishers—without preset audience or site targeting.
• Bids were adjusted automatically based on conversion history, allowing Schwartz Consulting to focus on setting the right budget and CPA targets while the platform handled optimisation.
• This hands-off yet highly intelligent system made rapid scaling possible without sacrificing cost efficiency.

3. Creative Testing & Refresh Cycles

Schwartz Consulting ran multiple creative variants per campaign, allowing SmartBid 3.0 to auto-allocate budget to the top performers. Weekly refresh cycles ensured that campaigns remained fresh, CTRs stayed high, and the algorithm continued learning.