OUR BLOG / CASE STUDIES & ARTICLES
Native Ads Specs
01/01/2022
Outbrain, Taboola, Yahoo Gemini, Ligatus. If you want to avoid having a bad surprise with your Native Ads Campaigns, it is important to know the following guidelines when it comes to creative.
Case Study
06/18/2021
How the Brand Esprit Dégustation.fr have divided their acquisition cost by 2 and their Click-to-buy cost by 6 by working with the Ultra-Specialised Agency Schwartz Consulting (Taboola & Outbrain)
1…2…3 years!
07/08/2019
Schwartz Consulting is celebrating its third year today and continues its amazing growth in an expending market: Native Advertising. With the takeover of Ligatus by Outbrain, the leading Content Discovery platform secures…
Mistakes to Avoid
01/06/2017
5 Mistakes to Avoid With Your Content Discovery Campaigns. After many years working closely with marketers in the content discovery field, I have watched the same mistakes being made again and again
Top Creative
10/03/2016
Christmas, “It’s the Most Wonderful Time of the Year” – That’s for sure, however it comes with challenges for Marketers… You may have already experienced it last years, Content Discovery Networks such like Outbrain
EDF ENR
12/01/2015
EDF ENR, a subsidiary of EDF specialising in photovoltaic solar panels, launched a new kind of home generator. EDF’s SmartFlower, allows households to produce and consume their own electricity. To support the product launch
Future of Data
12/08/2014
Many marketers will have surely heard of data (and the insight that results of it) as a way to ultra-personalize any digital advertising messages. As a matter of fact, data is the outcome of the two latest
Vertbaudet
09/15/2014
Vertbaudet, an e-commerce website specializing in children’s fashion, was looking to advertise its flagship product, indestructible pants, through a “sponsored” blog campaign. “E-journalists,” designated by the brand, wrote about the quality and usefulness of