Outbrain, Taboola, Yahoo Gemini, Ligatus. If you want to avoid having a bad surprise with your Native Ads Campaigns, it is important to know the following guidelines when it comes to creative....
EDF ENR, a subsidiary of EDF specialising in photovoltaic solar panels, launched a new kind of home generator. EDF’s SmartFlower, allows households to produce and consume their own electricity. To support the product launch...
5 Mistakes to Avoid With Your Content Discovery Campaigns. After many years working closely with marketers in the content discovery field, I have watched the same mistakes being made again and again...
Christmas, “It's the Most Wonderful Time of the Year” – That’s for sure, however it comes with challenges for Marketers… You may have already experienced it last years, Content Discovery Networks such like Outbrain...
Many marketers will have surely heard of data (and the insight that results of it) as a way to ultra-personalize any digital advertising messages. As a matter of fact, data is the outcome of the two latest...
Vertbaudet, an e-commerce website specializing in children’s fashion, was looking to advertise its flagship product, indestructible pants, through a “sponsored” blog campaign. “E-journalists,” designated by the brand, wrote about ...
