Native Ads Specs

Outbrain, Taboola, Yahoo Gemini, Ligatus. If you want to avoid having a bad surprise with your Native Ads Campaigns, it is important to know the following guidelines when it comes to creative.

Case Study

How the Brand Esprit Dégustation.fr have divided their acquisition cost by 2 and their Click-to-buy cost by 6 by working with the Ultra-Specialised Agency Schwartz Consulting (Taboola & Outbrain)

1…2…3 years!

Schwartz Consulting is celebrating its third year today and continues its amazing growth in an expending market: Native Advertising. With the takeover of Ligatus by Outbrain, the leading Content Discovery platform secures…

Mistakes to Avoid

5 Mistakes to Avoid With Your Content Discovery Campaigns. After many years working closely with marketers in the content discovery field, I have watched the same mistakes being made again and again

Top Creative

Christmas, “It’s the Most Wonderful Time of the Year” – That’s for sure, however it comes with challenges for Marketers… You may have already experienced it last years, Content Discovery Networks such like Outbrain


EDF ENR, a subsidiary of EDF specialising in photovoltaic solar panels, launched a new kind of home generator. EDF’s SmartFlower, allows households to produce and consume their own electricity. To support the product launch

Future of Data

Many marketers will have surely heard of data (and the insight that results of it) as a way to ultra-personalize any digital advertising messages. As a matter of fact, data is the outcome of the two latest


Vertbaudet, an e-commerce website specializing in children’s fashion, was looking to advertise its flagship product, indestructible pants, through a “sponsored” blog campaign. “E-journalists,” designated by the brand, wrote about the quality and usefulness of