Schwartz Consulting was built around one belief:
Native Ads only perform when they are treated as a craft — not just another acquisition channel.
Fabien joins Outbrain
✓ First exposure to Native Advertising and performance-driven media buying.
✓ The foundations of a long-term specialisation.
Co-founding of Schwartz Consulting (SC)
At 28 years old, Fabien co-founded Schwartz Consulting with Carine Benhamza (Ex-Omnicom, Ex-WPP, with a clear decision:
👉 build the first ultra-specialised Native Ads agency — and do it properly.
Outbrain Certified Partner & first flagship client
Official Outbrain certification
🎯 Vertbaudet becomes Schwartz Consulting’s first major client.
Yahoo Certification & international case study
Yahoo Certification
📊 Case study with William Grant & Sons, reinforcing international credibility.
European expansion
📈 +50% revenue growth
💰 €20M in total managed media spend
Taboola Premium Partner
Schwartz Consulting is recognised as a high-level strategic partner on Taboola.
Media exposure & sustained growth
📺 Featured on BFMTV
💰 €50M in total managed media spend
📈 Double-digit growth confirmed.
Content & Native-first execution
▶️ Launch of the YouTube channel dedicated to Native Ads optimisation
🧩 Development of Native-first landing pages & advertorials
Training & flagship case study
🎓 Launch of Native Hub, Schwartz Consulting’s online training platform
🏆 Case study Blancheporte × Taboola
100% ownership & hypergrowth
Fabien takes full ownership of Schwartz Consulting
📈 Triple-digit growth
🏆 Best Native Ads Case Award — Meilleurtaux
👥 Formation of a new senior Native expert team
10 years of Schwartz Consulting — and what comes next
🤖 Secret AI Project
Building smarter, AI-assisted Native Ads systems to help advertisers scale faster, optimise deeper, and gain full visibility on performance.
“After 4 years at Outbrain in London and $50M+ in managed media spend, I co-founded Schwartz Consulting in 2016 to turn Native Advertising into a measurable growth engine. My mission: making Outbrain and Taboola accessible and profitable for ambitious brands.”
“12 years in digital advertising, including 7 at Oracle Advertising managing strategic EMEA accounts (L’Oréal, P&G, Disney). I bring an enterprise-level vision and data-driven rigour to scale your Native Ads with proven results.”
“4 years on the platform side at Outbrain and Teads gave me insight into thousands of campaigns — the wins and the failures. Now I leverage that insider knowledge to help our clients maximise every euro invested in Native Advertising.”
Schwartz Consulting helped an American DTC Health brand scale with an original strategy. So, what did we do?
Meet Tristan Mangel and Yossef Bensemhoun, our senior account directors who manage international native ad campaigns at Schwartz Consulting.
Discover the hidden power of native advertising for e-commerce companies that want to maximise their sales efficiently. Fatal mistakes to avoid, best practices, case study.
