Why Outbrain and Taboola have become key acquisition channels in 2023?


In the rapidly evolving world of digital advertising, Outbrain and Taboola have emerged as dominant players, revolutionizing the way brands acquire customers. With their native advertising platforms, these channels have become essential for businesses striving to boost their online presence and engage with audiences effectively.


👉 Native Advertising and its Evolution:

Native advertising, a form of paid content that blends seamlessly with the user experience, has gained significant traction in recent years. It addresses the ever-present challenge of ad-blocking software by delivering relevant content to users in a non-disruptive manner. Outbrain and Taboola, both pioneers in the field, have capitalized on native advertising’s potential to create personalized experiences and drive meaningful engagement.


👉 Massive Reach and Global Network:

One of the primary factors contributing to Outbrain and Taboola‘s success is their vast reach and expansive network. With partnerships across thousands of premium online publishers, they have the capability to reach billions of internet users worldwide. This extensive network ensures that brands can target audiences across various demographics and interests, significantly amplifying their acquisition efforts.


👉 Enhanced Targeting Capabilities:

In 2023, Outbrain and Taboola have evolved their targeting capabilities to unprecedented levels of precision. Leveraging machine learning algorithms and advanced data analytics, these platforms can deliver highly personalized content recommendations to individual users based on their browsing behavior and interests. This level of targeting optimization maximizes the chances of acquiring the right customers for businesses, resulting in higher conversion rates and improved ROI.


👉 Contextual Recommendations Drive Higher Engagement:

Outbrain and Taboola‘s native advertising approach utilizes content recommendations seamlessly embedded within publisher websites. By offering relevant suggestions to users based on their current reading/viewing interests, advertisers can catch the attention of potential customers when they are most receptive. This contextual targeting drives higher engagement, as users are more likely to click on recommendations that align with their current interests, therefore increasing the chances of acquisition.


👉 Cost-Effective Performance Marketing:

In 2023, Outbrain and Taboola have become synonymous with cost-effective performance marketing. With performance-based pricing model such as Cost-per-Click (CPC), advertisers only pay when users actively engage with their content, ensuring optimal utilization of marketing budgets. Moreover, the ability to track and optimize campaigns in real-time enables businesses to quickly adapt and capitalize on successful strategies, further enhancing the overall acquisition efforts.


Outbrain and Taboola have undoubtedly established themselves as key acquisition channels in 2023, harnessing the power of Native Advertising to deliver personalized content experiences. With their extensive reach, advanced targeting capabilities, and cost-effective performance models, businesses can acquire customers more effectively. As digital advertising continues to evolve, these platforms are poised to remain integral elements in brand acquisition strategies, playing a pivotal role in the growth of businesses in the years to come 🚀


At Schwartz Consulting, we offer a strong methodology and an on-going support at every stage of your Native Ads’ traffic acquisition, from Landing Pages optimisation to Creatives creation. Contact us to find out more.






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