Native Ads Specs (Outbrain, Taboola, Yahoo Gemini)

If you want to avoid having a bad surprise with your Native Ads Campaigns, it is important to know the following guidelines when it comes to creative.

Having sent this instructions a thousand times to Clients, I have made the following summary of what needs to be done on each platform (and a few tips that are quite handy !).

All these campaigns have been tested or are currently been tested at Schwartz Consulting with our Clients. If you need help, please contact us.


Regular Campaigns:

Headlines: 90 characters maximum

Top tip: make your headlines shorter for your Mobile campaigns, fewer characters are displayed on a smaller screen

Images: 1200*800 minimum, in JPG / Maximum weight 2.5 MB

Images cannot contain any logo, texts or pictograms.

Top tip: Rectangle images are better resized automatically than square images

Source : https://www.outbrain.com/blog/outbrain-amplify-headline-image-best-practices/

Video Campaigns:

MP4, Mov or swf with a maximum size of 800M. Ideally 16:9.

Background option (behind the video): 16:9 format with a size of 1920×1080

Call-To-Action option, layer on the video: 800×600 pixels, 400KB max

Top tip: for a better user experience, try shorter videos that are 15-30 seconds long

Source: Outbrain Deck


Regular Campaigns:

Headlines: 60 characters maximum

Top tip: make your headlines shorter for your Mobile campaigns, fewer characters are displayed on a smaller screen

Images: 1000*600 minimum in JPG / Maximum weight 1 MB

Images cannot contain any logo, texts or pictograms.

Top tip: Rectangle images are better resized automatically than square images

Source: https://help.taboola.com/hc/en-us/articles/115006880507-Title-and-Thumbnail-Best-Practices

Video Campaigns (for branding):

MP4, FLV, WEBM, MOV, MPG, MPEG with a maximum size of 50 MB. Ideally 16:9.

Birate >= 2500 KBPS

FormatsAllowed
Vast 1.0Yes
Vast 2.0 with VPAID JSYes
Vast 2.0 with VPAID FlashYes
Vast 3.0Yes

Top tip: for a better user experience, try shorter videos that are 15-30 seconds long

Source: Taboola Deck


Regular Campaign:

Ad Title (Headline) : 50 caractères maximum

Ad Description : 150 caractères maximum

Company Name : 35 caractères maximum

Images (3 in total per Ad):

1200 x 627 (1.91:1 ratio) – GIF, JPG or PNG
627 x 627 pixels (1:1 ratio) – JPG or PNG
180×180 pixels 1:1 ratio – GIF Only

Video Campaign:

Format : MP4

Dimension : Minimum 640×360 (16:9) or 640×480 (4:3)

Source: https://au.adspecs.yahoo.com/adformats/native/native/

At Schwartz Consulting, we offer a strong methodology and an on-going support at every stage of your traffic acquisition, from headlines creation to landing page optimisation. Contact us to find out more.

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