Native Ads Specs (Outbrain, Taboola, Yahoo Gemini)
If you want to avoid having a bad surprise with your Native Ads Campaigns, it is important to know the following guidelines when it comes to creative.
Having sent this instructions a thousand times to Clients, I have made the following summary of what needs to be done on each platform (and a few tips that are quite handy !).
All these campaigns have been tested or are currently been tested at Schwartz Consulting with our Clients. If you need help, please contact us.
Regular Campaigns:
Headlines: 90 characters maximum
Top tip: make your headlines shorter for your Mobile campaigns, fewer characters are displayed on a smaller screen
Images: 1200*800 minimum, in JPG / Maximum weight 2.5 MB
Images cannot contain any logo, texts or pictograms.
Top tip: Rectangle images are better resized automatically than square images
Source : https://www.outbrain.com/blog/outbrain-amplify-headline-image-best-practices/
Video Campaigns:
MP4, Mov or swf with a maximum size of 800M. Ideally 16:9.
Background option (behind the video): 16:9 format with a size of 1920×1080
Call-To-Action option, layer on the video: 800×600 pixels, 400KB max
Top tip: for a better user experience, try shorter videos that are 15-30 seconds long
Source: Outbrain Deck
Regular Campaigns:
Headlines: 60 characters maximum
Top tip: make your headlines shorter for your Mobile campaigns, fewer characters are displayed on a smaller screen
Images: 1000*600 minimum in JPG / Maximum weight 1 MB
Images cannot contain any logo, texts or pictograms.
Top tip: Rectangle images are better resized automatically than square images
Source: https://help.taboola.com/hc/en-us/articles/115006880507-Title-and-Thumbnail-Best-Practices
Video Campaigns (for branding):
MP4, FLV, WEBM, MOV, MPG, MPEG with a maximum size of 50 MB. Ideally 16:9.
Birate >= 2500 KBPS
| Formats | Allowed |
| Vast 1.0 | Yes |
| Vast 2.0 with VPAID JS | Yes |
| Vast 2.0 with VPAID Flash | Yes |
| Vast 3.0 | Yes |
Top tip: for a better user experience, try shorter videos that are 15-30 seconds long
Source: Taboola Deck
Regular Campaign:
Ad Title (Headline) : 50 caractères maximum
Ad Description : 150 caractères maximum
Company Name : 35 caractères maximum
Images (3 in total per Ad):
1200 x 627 (1.91:1 ratio) – GIF, JPG or PNG
627 x 627 pixels (1:1 ratio) – JPG or PNG
180×180 pixels 1:1 ratio – GIF Only
Video Campaign:
Format : MP4
Dimension : Minimum 640×360 (16:9) or 640×480 (4:3)
Source: https://au.adspecs.yahoo.com/adformats/native/native/
At Schwartz Consulting, we offer a strong methodology and an on-going support at every stage of your traffic acquisition, from headlines creation to landing page optimisation. Contact us to find out more.
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