VERTBAUDET: GENERATING A QUALIFIED AUDIENCE FOR YOUR e-COMMERCE WEBSITE THROUGH BLOGGING
Maud Faullon, Traffic Manager at Verbaudet:
“This campaign greatly helped to grow the visibility of the sponsored blogs (50% more unique visitors reached, compared to sponsored blog campaigns run without paid media), and thus significantly increased visits and sales on vertbaudet.fr (40% more traffic and 50% more conversions).”
RESULTS
Outbrain has been able to substantially grow the visibility of Vertbaudet’s iconic product through quality content. Outbrain’s collaboration with the brand resulted in a 62% decrease in the cost per visit to the online store. This campaign was based on a win/win situation that benefitted both Vertbaudet and the bloggers. Vertbaudet significantly enhanced the promotion of its product, indestructible pants, within the blogging community, as well as across a wide, targeted, interested audience on the major media websites: TF1, France Télévision, Libération, 20 Minutes, le Nouvel Observateur, Grazia, 750G, etc.
READ THE CASE STUDY IN FULL – SEE THE PDF BELOW:
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