Meilleurtaux generates 50,000+ leads per year while cutting CPL by 75%

Campaign Objectives

With competition intensified by rising media costs, Meilleurtaux partnered with Teads and Schwartz Consulting to strengthen lead generation for its insurance partners over a 5-year period. Leveraging Teads’ performance expertise and Schwartz Consulting’s native advertising proficiency, the goal extended beyond simple volume growth –aiming to drive quality leads while maintaining cost efficiency.

Approach

Beyond the surface of reaching high-intent audiences in premium publisher environments with native ads, Teads and Schwartz Consulting developed a data-driven optimisation framework built around two key pillars:

• Teads Performance: AI-powered optimisation solution focused on Meilleurtaux’s conversion goals, with bidding algorithms optimised for CP to maximise efficiency and results. Through automation, the team freed up resources to continually optimise lead quality while maintaining a strong focus on creative excellence.
• Continuous iteration and testing: Iterative A/B testing of creatives, formats, contexts, and devices to refine efficiency, maintain KPI targets, and enhance campaign performance over time.