How we achieved 130% growth in security advertising scale while reducing CPA by over 40%

Background

Headquartered in Switzerland and founded in 1988, Verisure is a leading international smart security provider operating in over 18 countries and regions across Europe and South America. The company protects millions of households and small-to medium-sized businesses (SMBs) with professional security solutions.

Verisure specialises in comprehensive smart security ecosystems, including professionally installed alarm systems, door and motion sensors, instant video verification, and 24/7 monitoring with emergency response. Seamlessly integrating with smart home features, Verisure delivers reliable, scalable protection tailored to modern needs.

Schwartz Consulting is an ultra-specialised native advertising media agency based in London, UK. With over 12 years of experience building and executing performance campaigns, Schwartz Consulting helps businesses of all sizes transform their native advertising strategies into a sustainable competitive advantage.

As MediaGo’s trusted partner, Schwartz Consulting led the strategy and execution of Verisure’s campaign.

Challenges

In mature European markets like France and Belgium, Verisure aimed to aggressively scale its home security adoption among households and SMB customers.

However, operating in a competitive environment with discerning consumers presented a challenge: how to unlock significant growth without driving up acquisition costs.

Verisure needed a solution that could deliver consistent performance across devices and scenarios, while ensuring strict cost control. The goal was to achieve a sustainable scale that would serve as a solid foundation for long-term market expansion and budget planning.

Solution

Leveraging MediaGo’s leading deep-learning technology alongside Schwartz Consulting’s professional operational expertise, Verisure conducted granular testing on creatives, and dynamically adjusted strategies based on high-quality conversion data. This collaboration maximised the platform’s potential, ensuring full-funnel optimisation from creative to conversion.

1. Scalable growth powered by SmartBid 3.0

With conversion performance as the primary objective, Verisure utilised MediaGo’s SmartBid 3.0 Max CV mode. This enabled the system to continuously accumulate high-quality data signals and expand its reach to high-potential users, effectively scaling conversion volume without sacrificing cost efficiency.

2. Conversion-centric native strategy

Verisure leveraged Native ads featuring core products and distinct value propositions. They combined intuitive product visuals with transparent and compelling pricing to reduce user comprehension costs and improve conversion efficiency. The creatives were designed to be easy to understand, highly trustworthy, and low-friction, addressing specific user psychology during the consideration phase for home security.

3. High-frequency creative optimisation

Following Schwartz Consulting’s advice, Verisure kept their creative strategy dynamic by continuously refreshing content and testing new combinations (A/B tests). This provided the algorithm with stable, high-quality learning signals. This approach not only ensured healthy performance for ongoing campaigns but also paved the way for substantial future growth.

Results

Driven by Schwartz Consulting’s expert management and MediaGo’s SmartBid 3.0 product, Verisure achieved substantial improvements in performance and scale across France and Belgium. By effectively leveraging MediaGo’s deep learning models, Verisure maintained stable acquisition efficiency while unlocking significant potential for scalable growth.

France (within the campaign period)

• 137% increase in ad spend (period-over-period)
• 40% decrease in CPA

Belgium

• 37% increase in campaign scale (period-over-period)
• 30%+ decrease in CPA